The column by Mark Steyn in this morning's Daily Telegraph linked here, concludes as follows:-
The damage to Republican-Tory relationships isn't the point: after all, you can't build bridges when one bank is crumbling into the river. It's the damage to the Tory party's identity. When you stand for nothing saleable that New Labour hasn't shamelessly appropriated, and when new parties are siphoning off votes on your Right, how stupid do you have to be to kick away the party's last remaining leg, the one that still seems relevant to the world we live in? If the Conservatives are no longer credible on foreign policy, what's left?
Or, as Toby Helm reported: "Among the alternative names that Tory modernisers are floating in private are the Democrats, the New Democrats, Progress." The first is the name of the US Left-of-centre party, the second is the Canadian socialist party, and the third could be anything, though it carries the vague whiff of a 1930s Mitteleuropean fascist movement.
Given that the Tories' identity is notable mainly by its absence, wouldn't it be easiest just to change the name to the Not The Conservative Party?